A love of animals is the primary reason our founder first embraced veganism, and she continues to do everything she can to help them. Every second Tuesday of the month, Serenity Now donates 10% of that day’s sales to a different animal charity, and some of the charities we have worked with so far include:

Tribe Animal Sanctuary Scotland

The Scottish Greyhound Sanctuary

Hessilhead Wildlife Rescue

If you would like to suggest a charity, please feel free to get in touch at